Definition of the vision

Definition of your personality and desired notoriety + Selection of priority reputational elements*

* According to the eight dimensions of reputation proposed by the Reputation Institute

  • 01. Audit (research, surveys, discussion panel, etc.)
  • 02. Strategic counsel
  • 03. Strategic copywriting/content management
  • 04. Monitoring

Analysis of positioning

Evaluation of the actual state of your organisational personality, notoriety and reputation

  • 01. Audit (research, surveys, discussion panel, etc.)
  • 02. Influencer relations
  • 03. Monitoring

Managing gaps

Development and deployment of the strategic communications platform

  • 01. Communication plan
  • 02. Strategic counsel
  • 03. Strategic copywriting/content management
  • 04. Speech writing
  • 05. Media relations
  • 06. Social media strategy
  • 07. Relations influenceurs
  • 08. Influencer relations
  • 09. Community management
  • 10. Event planning
  • 11. Spokespeople coaching
  • 12. Public speaking program
  • 13. Graphic design
  • 14. Product/campaign launches
  • 15. Monitoring

Measure of performance

Analysis of new positioning

  • 01. Audit (research, surveys, discussion panel, etc.)
  • 02. Strategic counsel
  • 03. Influencer relations
  • 04. Monitoring

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Villemarie is a division of Zone Franche inc., a public relations firm based in Montreal, Canada.

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