The Villemarie public relations agency is pleased to announce the appointments of Marie-Astrid Berry as Account Director in Paris and Louise Dufour as Special Advisor, Strategy and Coaching, who will be based in the Montreal office.

Marie-Astrid Berry, Account Director (Paris)
Marie-Astrid holds a bachelor’s degree in political science and a master’s degree in international relations research from the Université du Québec à Montréal. For three years, she served as a political and communications attaché for three Quebec government ministers. She began her career by participating in the United Nations Environment Program and working for the Festival du monde arabe de Montréal (see full bio here).

“Marie-Astrid Berry can draw on her knowledge of two cultures, Quebec and France, to help Villemarie support its clients in France and in Canada,” says Marie-Françoise Hervieu, Founder and President of Villemarie. “A seasoned communicator and strategist, Marie-Astrid will serve as a capable point of contact for our clients.”

 

Louise Dufour, Special Advisor, Strategy and Coaching, Engr., MPA, ACC (Montreal)
Louise, a certified ACC coach with more than 25 years of experience in executive position and working on large-scale project management mandates, has made her mark thanks to her creativity.

“Louise Dufour’s expertise in professional executive and leader coaching enhances the agency’s strategic counsel and coaching offer, a service our clients value greatly,” says Marie-Françoise Hervieu.

After a career in academia, followed by a position at the Quebec government, she later worked in the television industry before becoming a strategic management consultant and management coach. Louise has provided instrumental support to many prestigious organizations, including the Blue Metropolis Foundation, the Société de la Place des Arts de Montréal, the Bibliothèque nationale du Québec and Archives nationales du Québec and the Orchestre de la Francophonie. She is also a professional coach certified by Erickson Coaching International and the International Coach Federation (see full bio here).


New projects in Quebec and France
With offices in Montreal and Paris, Villemarie can assist clients in the Canadian and French markets. In recent months, the agency has landed the following accounts:

– LD: LD is a consulting engineering firm that develops specialized wireless technology products for private professional complex area networks. Villemarie has been mandated to position LD and its products with French media as well as internationally with trade media.

– Misencil: Founded in 2006, Misencil has become a key player in the beauty industry and the world leader of eyelash extensions. Misencil is present in 45 countries via its network of 13,000 agents. Villemarie has been mandated to position Misencil and its products with Canadian and French media and influencers.

– PMP Conseil: PMP is a consulting firm that accompanies its clients their strategy, development and transformation. With eighty consultants working out of offices in Paris, Brussels, Casablanca and Montreal, it is one of the largest telecom and digital sector consulting teams on the market. Villemarie has been mandated to position PMP with the French, Belgian, Moroccan and Quebec media, as well as support their positioning on social media.

LD, Misencil, and PMP Conseil complete a portfolio of clients that includes AXA Partners, Eulerian Technologies and OVH Canada.

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Villemarie is a division of Zone Franche inc., a public relations firm based in Montreal, Canada.

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